Sunday, 27 September 2015

Framed: Z Zegna, Mulberry, Jaeger & Armani, London

The use of 'framing' in visual merchandising can be seen prominently this Autumn throughout our London high streets. Some creative interpretations include Z Zegna with hexagon illuminated shapes, Mulberry's use of frame scaffolding for Georgia May Jagger Collection launch windows, Jaeger's tilted wardrobe frames and Armani's squared illuminated frames.

Z Zegna, Bond Street, London; Illuminated Hexagon Frames
Mulberry, Bond Street, London; Georgia May Jagger Collection Windows
Armani, Bond Street, London: Illuminated Square, Frames
Jaeger, Regent Street, London: Tilted Wardrobed Frames

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