Monday, 9 February 2015

Mini Mannequins: Harrods & Burberry, London

The mini micro trend has arrived in visual merchandising it's all about delivering brands in smaller packages...keeping the integrity, creativity and uniqueness that is true to some independent fashion stores. The larger global brands are heading towards local customization and bite sized brand delivery. Presenting an specifically edited collection within a different retail format as compared to the bigger global format. Mini mannequins have made an appearance in both Harrods and Burberry this week, playing with the extremes of proportion and scale...

Harrods, London: Happy New You scheme
Harrods, London: Happy New You scheme

Burberry, London: Mini Wooden Figures 

Burberry, London: Mini Wooden Figures 


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