Saturday, 1 February 2014

Craft: Jule Waibel for Berska, London

Artists collaborations are one of the hottest trends in visual merchandising and fashion brand Berska has tapped into this perfectly with Royal College of Art Graduate Jule Waibel's homage to the never ending Mary Poppins bag! This window features Waibel's craftsmanship through digital media as by hand she creates sculptured signature pieces. 'The project celebrates beauty to be found between geometry, transformation and play' (Waibel, 2014).

Berska, London: Jule Waibel 
Berska, London: Jule Waibel 
Berska, London: Jule Waibel 

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