Friday, 16 August 2013

Books: Hugo Boss, Diptyque & Tommy Hilfiger

Across London town right now there's a big visual merchandising trend for recycled props, and in particular 'books'. Hugo Boss and Tommy have both created arc's within their fashion schemes. We absolutely love the very popular technique of dip-dye from Tommy, Diptyque has delicately presented book pages to reflect the nature of the product and scent.

Hugo Boss, Regent Street, London: Book Window Scheme
Tommy Hilfiger, Regent Street, London: Dip-Dye Book Window Scheme
Tommy Hilfiger, Regent Street, London: Dip-Dye Book Window Scheme
Diptyque, Brook Street, London: Book Window Scheme

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