Saturday, 27 April 2013

RIBA Regent Street Windows Project: Jack Spade, Soho, London

This years RIBA Regent Street windows collaboration project between architects and retail visual merchandising teams gets even better. Jack Spade the quirky U.S menswear brand brings an exceptionally strong creative statement from Soho NYC to Soho London. Located on Brewer Street, Carl Turner Architects have transformed this modern newly built development with a life scale size graphic referencing a NYC fire escape. What makes this store so special is that it is curated with unique found objects and pieces from U.S flea markets and echos an interior expected from a men's club / hardware store. Customers are invited to interact by illustrating their own memories of visits from NYC on post cards to build the displays, the shopping experience in turn becomes part of their own personal memories...genius!

Jack Spade, Soho, London with Carl Turner Architects: RIBA Regent Street Windows Project 


Jack Spade, Soho, London with Carl Turner Architects: RIBA Regent Street Windows Project

Jack Spade, Soho, London with Carl Turner Architects: RIBA Regent Street Windows Project

Jack Spade, Soho, London with Carl Turner Architects: RIBA Regent Street Windows Project

Jack Spade, Soho, London with Carl Turner Architects: RIBA Regent Street Windows Project

Jack Spade, Soho, London with Carl Turner Architects: RIBA Regent Street Windows Project



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