Sunday, 17 March 2013

Scandi Cool: & Other Stories & H&M Flagship London

London shoppers have reason celebrate this week as Swedish brand H&M relaunch their new design flagship store on Oxford Street with window displays curated by top fashion blogger Susie Bubble. Mannequin wigs carry high pony tails with utilitarian poses and a geometric shaped backdrop glows pink after dusk. 

H&M Flagship, Oxford Street Store - Relaunch Susie Bubble Windows March 2013
Meanwhile over in Regent Street the H&M brand have brought us a new womenswear fashion offering: & Other Stories. The store interiors have a trendy Scandi vibe, washed out wood plinths, white raw concrete and paper surfaces, simplistic layering and cuts, black tape, bulldog clips; completely understated and effortlessly cool. Echos the interior 'fashion art studio' look...we love it! 

& Other Stories, Regent Street, London - Perimeter Merchandising and Display 

& Other Stories, Regent Street, London - Windows 

& Other Stories, Regent Street, London - Focal Point

  

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