Tuesday, 26 March 2013

Kaleidoscopic: Nike

The kaleidoscopic visual merchandising trend emerged from Bergdorf Goodman and Louis Vuitton in their NYC Christmas window schemes last year; but it seems now Nike have adopted for a more digital version of the 3D hand crafted kaleidoscopic windows. At Nike the extra large scale digital imagery is so powerful yet it is simply made from itself: a repetition of the sole of the shoe...the Nike product is undoubtedly hero.

Nike, Oxford Circus, London - digital image construction
Nike, Oxford Circus, London - digital image construction

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