Friday, 22 March 2013

Eco: H&M, Harvey Nichols & Matthew Williamson

At the moment there are so many London window schemes using light coloured untreated wood which fits in well with the Scandi cool, art studio, simplicity looks. Emerging everywhere from Harvey Nichols to H&M, a feeling of paired down, striped back minimal is echoed in the style of product presentation. Sustainable materials, reused and recycled; not only does this trend suit most visual merchandisers budgets, it also adopts a deeper meaning for the customer to connect and respond emotionally to the brand.
H&M, Regent Street, London - launch 'Conscious Collection', sustainable fashion, use of kaleidoscopic imagery 
Harvey Nichols, London - untreated wood, creative use of coloured lighting
COS, Regent Street, London - One piece of wood scheme
Matthew Williamson, London - wooden installation designed by artist Kyle Bean

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