Tuesday, 26 March 2013

Kaleidoscopic: Nike

The kaleidoscopic visual merchandising trend emerged from Bergdorf Goodman and Louis Vuitton in their NYC Christmas window schemes last year; but it seems now Nike have adopted for a more digital version of the 3D hand crafted kaleidoscopic windows. At Nike the extra large scale digital imagery is so powerful yet it is simply made from itself: a repetition of the sole of the shoe...the Nike product is undoubtedly hero.

Nike, Oxford Circus, London - digital image construction
Nike, Oxford Circus, London - digital image construction

Friday, 22 March 2013

Eco: H&M, Harvey Nichols & Matthew Williamson

At the moment there are so many London window schemes using light coloured untreated wood which fits in well with the Scandi cool, art studio, simplicity looks. Emerging everywhere from Harvey Nichols to H&M, a feeling of paired down, striped back minimal is echoed in the style of product presentation. Sustainable materials, reused and recycled; not only does this trend suit most visual merchandisers budgets, it also adopts a deeper meaning for the customer to connect and respond emotionally to the brand.
H&M, Regent Street, London - launch 'Conscious Collection', sustainable fashion, use of kaleidoscopic imagery 
Harvey Nichols, London - untreated wood, creative use of coloured lighting
COS, Regent Street, London - One piece of wood scheme
Matthew Williamson, London - wooden installation designed by artist Kyle Bean

Wednesday, 20 March 2013

Cut Outs: COS, Topshop & Zara

Cut out shaped panels construct and frame the product in these fashion orientated windows from the teams at COS and Topshop; where mannequin silhouettes and quirky shapes occupy frozen spaces. Zara and Topman use metal frame materials for a sleeker finish, utilitarian mannequin poses and masculine angular stances.  

COS, Knightsbridge, London - Wooden Cut Outs
Topshop, Knightsbridge, London - Arrows and letter shaped cutouts
Zara, Oxford Street, London - Suspended metal frames
Topman, Oxford Circus, London - Metal raised platforms frame mannequins

Sunday, 17 March 2013

Scandi Cool: & Other Stories & H&M Flagship London

London shoppers have reason celebrate this week as Swedish brand H&M relaunch their new design flagship store on Oxford Street with window displays curated by top fashion blogger Susie Bubble. Mannequin wigs carry high pony tails with utilitarian poses and a geometric shaped backdrop glows pink after dusk. 

H&M Flagship, Oxford Street Store - Relaunch Susie Bubble Windows March 2013
Meanwhile over in Regent Street the H&M brand have brought us a new womenswear fashion offering: & Other Stories. The store interiors have a trendy Scandi vibe, washed out wood plinths, white raw concrete and paper surfaces, simplistic layering and cuts, black tape, bulldog clips; completely understated and effortlessly cool. Echos the interior 'fashion art studio' look...we love it! 

& Other Stories, Regent Street, London - Perimeter Merchandising and Display 

& Other Stories, Regent Street, London - Windows 

& Other Stories, Regent Street, London - Focal Point


Monday, 4 March 2013

Floral: Bottega Veneta, Jack Wills, Oasis and Guess

Bottega Veneta, Sloane Street, London - organic flower structures

Spring has certainly arrived in London, floral shapes and prints are making a strong appearance in this seasons windows. Bottega Veneta have taken a sophisticated minimal sculptured approach to the trend with organic like structures, whilst Jack Wills and Oasis pay homage to a very British garden theme. Over in Knightsbridge Guess displays are turning tropical, with palm leaves and green exotic foliage...

Jack Wills, Kings Road, London - in bloom

Guess, Knightsbridge, London - tropical leaves

Oasis, London - spring garden