Sunday, 24 February 2013

Simplicity: Cos, Selfridges, Zara & Ferragamo

There are some beautiful uncomplicated window design schemes in London at the moment, simplicity at its best. Product looks almost untouchable as it is either suspended from the ceiling or from the floor; a creative use of tension and balance to present merchandise, mannequins and props.

Selfridges, London - White Noise Scheme, capsule wardrobe

Cos, Regent Street, London - dip dye mannequin plinth

Ferragamo, London - product suspended from ceiling

Zara, Oxford Street, London - subtle yet striking mannequin composition

Saturday, 23 February 2013

The Visor: Harvey Nichols, McQueen & Topshop

Abstract Visor: Harvey Nichols, Knightsbridge

Sculpted Headpiece: McQueen, New Bond Street, London

Urban Eyewear: Topshop, Oxford Circus, London
Now that London Fashion Week is in full swing, we can't help but feel a little disappointed by the lack of creative visual merchandising window schemes celebrating this event. However these fun futuristic 'visor' like head pieces are set to be the next key fashion accessory; metal and pvc versions on display at Topshop, Harvey Nichols and McQueen...

Monday, 18 February 2013

Manga Style: Gucci & Hirohiko Araki, London

Gucci collaborates with Japanese artist Hirohiko Araki to deliver some of the most exciting window displays we have seen from this luxury brand in a while. The Manga character dressings are inspired by Gucci's Cruise 13 collection which are featured within the actual full scale graphic drawings. Clever composition of angled layered graphics really bring these windows to life into 3D form. Exposing the true movement and visual dynamics of the animated Manga illustrations whilst complimenting the product to perfection.

Gucci London - Manga Artist Hirohiko Araki Collaboration

Gucci London - Manga Artist Hirohiko Araki Collaboration
Gucci London - Manga Artist Hirohiko Araki Collaboration, full window graphic vinyl

Friday, 15 February 2013

The Year of the Snake: Harrods, London

You can see these powerful colour theme windows from afar as you approach into the designer shopping hub of Knightsbridge, London. The glowing with hot pinks, reds and giant over-sized snake rattling through a sequence of multiple windows. The beauty of this window scheme is the continuity and eastern style simplicity, each window follows onto the next but plays out a different scene from the show. Welcoming the new year in on display are Chinese cherry blossom mannequin head dressings and eastern tattoo inspired graphic vinyls, these windows carry an elaborate visual quality of desired visual merchandising.

Harrods, London - Chinese New Year, snake 

Harrods, London - Chinese New Year, Rootstein Mannequin with make up

Harrods, London - Chinese New Year, Chinese cherry blossom head dress

Saturday, 9 February 2013

Made to Measure: Dolce & Gabbana, Hackett and Bally at Harrods

Men's tailoring has made quite a come back this season; with Louis Vuitton, Bally at Harrods and Dolce & Gabbana all featuring vintage wooden shoe molds to communicate their bespoke made to measure service. The out sized cobbler props at Bally create the most impact and are executed to perfection, representing the authenticity of the brand by showcasing one signature brogue.

Bally at Harrods, Knightsbridge, London

Dolce & Gabbana, Sloane Street, London

Hackett, Sloane Street, London

Hackett, Sloane Street, London

Sunday, 3 February 2013

60's Black & White: Fenwick, Fendi, Pinko & Petit Bateau

Black and white graphic prints are boldly taking over our window spaces in London; high impact monochromatic schemes casting optical illusions with a 1960's vibe. Fun, sharp and bright...

Fenwick, Bond Street, London - monochrome with brights

Fendi, Sloane Street, London - sunny yellow warms up the monochrome scheme

Fendi, Sloane Street, London  - sunny yellow warms up the monochrome scheme

Pinko, Kings Road, London

Petit Bateau, Kings Road, London -  Mint highlight colours

Friday, 1 February 2013

Hello Sailor: Tommy Hilfiger, Hugo Boss & Juicy Couture

The nautical theme has taken over our London store windows again this season; Hugo Boss have taken a rather contemporary minimal approach with a bright blue back lit wall, Tommy Hilfiger's classic interpretation is rather predictable of this brand, and Juicy Couture work their small small spaces really well with a pyramid of lifebuoys stacked behind a palette of red white and blue fashion collections.
Tommy Hilfiger, Regent Street, London: Over sized traditional nautical props 

Juicy Couture, Regent Street, London: Life Buoys
Hugo Boss, Sloane Square, London - Minimal Nautical