Monday, 7 January 2013

Topman: General Store Concept, East London

The Topman General Store concept has apparently been knocking around for over a year now. Designed to fit among the trendy artistic set within this neighbourhood of east London; Topman General Store could be mistaken for one of the many vintage or second hand design outlets in Shoreditch. An understated, hand crafted approach to window design profiles this concept store worlds apart from Topman's usual multiple chain identity. Inside exposed brick walls, reclaimed vintage furniture, graphic montages and hand made signage don the interior surfaces... not a whisper of mass production in sight. Filled with industrial look features such as concrete exterior, grey washed floor boards, chalk board signage and edited ranges of Topman product; this General Store concept redefines and re-positions this brand into a more intimate fashion elite market.
Topman General Store, Shoreditch, London

Topman General Store, Shoreditch, London

Topman General Store, Shoreditch, London

Topman General Store, Shoreditch, London

Topman General Store, Shoreditch, London

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