Thursday, 17 January 2013

Sale Typography

In this bleak winter month it is a pleasure to see so many ingenious ways of presenting sale promotions in our stores. Long are the days from hanging a bulky red banner in the window and hoping for the crowds to pile in...visual merchandisers out there are clearly raising the bar in terms of capturing a more intelligent audience. I love the way Urban Outfitters has created a giant scrabble letter type shelf made from raw materials and how Camper has used a scrabble vinyl with the play on words with sale interpreted in different languages. Replay has used type in the style of a movie/cinema hoarding, whilst Calvin Klein Jeans have warmed us from the cold with their glowing rod lights spelling with word 'sale'. Grab a bargain while it lasts!

Urban Outfitters Oxford Street, London
Camper Bond Street, London

Replay, Carnaby Street, London 

Calvin Klein Jeans, Regent Street, London

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