Tuesday, 1 January 2013

2013: Digital Store Windows

Visual merchandisers are now challenged with both the digital and physical worlds of presenting product at store level. Most recent brand examples prove the more successful digital installations do not loose touch with the traditional tactile nature of window displays whilst incorporating future systems to enhance already craft creative schemes. However some stores seem to have entirely stripped their displays entirely of human touch; which ultimately disconnects the viewer with the product by keeping it out of reach by barriers of connectivity, sensitivity and reality. The major refurbishment at Macy's iconic store in Herald Square NYC brings the digital replacement of nearly all paper printed signage in-store. I am actually surprised to say it feels like a somewhat refreshing and instant way of communicating with customers, gone are the worn out dog eared hanging banners and crooked signage which haunt our early visual display days!

Barney's NYC - Electric Holiday, Disney Collaboration, disappointing series of flat imagery and illumination. 

Macy's, Herald Square NYC - digital screens and holiday themed suspended mannequins captivate a young audience

Macy's, Herald Square NYC - New Digital signage Michael Kors Accessories shop in shop, digital mixed with physical product.

Macy's, Herald Square NYC - New Digital signage Michael Kors Accessories shop in shop, digital mixed with physical  product.



No comments:

Post a Comment